HPDBC Chapter 83 Implementation of the Campus Promotion Plan
Chapter 83 Implementation of the Campus Promotion Plan
In the afternoon, in room 207 of the Business Incubation Center.
Su Wan was on the phone, speaking politely: "...Yes, for specific inquiries and processing regarding the 'Mice Love Rice' ringback tone, please contact China Mobile customer service at 10086 directly...Yes, we mainly handle legitimate music culture promotion activities on campus...You're welcome, goodbye."
This is already the fifth call I've received today inquiring about the ringback tone service.
"There are still many people who can't tell the difference and think we manage everything here," Su Wan said helplessly, shrugging her hands.
"Take your time. After all, we spearheaded this campus promotion, so it's normal that everyone's first reaction is to come here." Shen Jingyi picked up her water glass and took a sip.
Inside, Lin Feng and Xu Qiang were checking the details of the next event against a spread-out event flowchart.
The "Genuine Music Enters Campus" event at the University of Finance and Economics next weekend is the first large-scale off-campus promotion after the hit song "Mice Love Rice". Both Xunji Music and China Mobile attach great importance to it and have invested twice as many resources as at Xichuan University of Technology.
"China Mobile will set up an experience zone on-site and give away small gifts when you sign up for new services." Xu Qiang pointed to the area division on the sketch. "Our main task is to coordinate the venue on campus and student organizations to ensure Yang Chengang's performance and our MP3 sales booth."
Lin Feng nodded. Just then, there was a knock on the door, followed by Shen Jingyi's voice: "President, Yang Chengang is here."
"Let him in."
The door was pushed open, and Yang Chengang walked in. He was wearing a light-colored shirt today, and his hair was carefully styled.
"sit."
"Brother Lin," he greeted him and sat down on the chair next to him.
"What's wrong? You don't look well," Lin Feng asked.
Yang Chengang gave a wry smile, somewhat like Versailles: "Recently... I've been getting so many calls. My phone's been ringing off the hook. A bar wants me to sing there, offering several times more than before; a wedding planning company wants me to sing 'Mice Love Rice' at their wedding; and then there are all sorts of things like company annual meetings, small shop openings... they all want me to go. I can't handle it all."
"Any serious performance invitations? Like events at other universities?" Lin Feng asked.
"Yes, several university student unions or music clubs have contacted me, wanting to invite me to sing. Two local radio stations also want to do interviews with me."
Yang Chengang took out a small notebook from his pocket, which contained a lot of information. "I don't know how to reply. Some of the quotes sound quite high, but I'm not confident. You have more experience, so please help me make a decision."
Lin Feng took the notebook and flipped through it. The quotes did indeed vary widely, ranging from a few hundred to several thousand, and some of them looked obviously unreliable.
"First of all, let's be clear: our main collaboration is on ringback tones and campus promotions. I have no right to interfere with your commercial performances. But as a friend and partner, I can offer you some advice."
Yang Chengang immediately sat up straight: "Go on, I'm listening."
"First, try to avoid taking on casual commercial performances like those at bars, weddings, or openings, unless the price is exceptionally high or you're desperately short of money. These venues have complex environments that offer little benefit to your personal image and may even lower your market value. What you need now is quality exposure."
"Secondly, performance invitations from universities will be given priority. Especially those schools with large student populations that fit our upcoming campus promotion plan, such as the target schools for our upcoming 'Campus Original Musician Support Program'. Singing there will not only earn you money but also pave the way for future collaborations and maintain your popularity among students. The price is negotiable."
"Third, radio interviews are a good opportunity, and you can accept them. But before you go, think clearly about what you want to express, about creation, about music, and about your attitude towards copyright. Don't let the host lead you by the nose."
Yang Chengang nodded repeatedly as he listened.
"Furthermore," Lin Feng added, "if a reputable record company or agency contacts you, be very careful. It's best to consult with a knowledgeable friend or have a lawyer review the contract. Don't rush into signing."
"I understand, thank you, brother!" Yang Chengang's inner turmoil dissipated considerably, and he felt reassured.
"Oh, right, there's something else. Manager Zhang from Xunji Sound called me this morning. Besides talking about the event at the University of Finance and Economics, he also asked me to ask you: their company wants to make a formal music video for 'Mice Love Rice' to increase the song's reach and quality."
This matter involves your portrait rights and performance rights, as well as the music copyrights of Mr. Tian Chuanjun. They hope we can mediate and see if it can be resolved. What do you think?
"Shoot a music video?" Yang Chengang's eyes lit up, and he immediately became interested. For a singer like him, shooting a music video was something he had never even dared to dream of before.
"Of course I'd like to! But what about Teacher Tian..."
"We can negotiate amicably with Teacher Tian. Our main concern is ensuring that your and Teacher Tian's rights are respected. Specific business terms can be discussed by all three parties."
"Great!" Yang Chengang rubbed his hands excitedly, the gloom on his face from exhaustion vanishing.
"Don't get too excited yet. Things have to be done one step at a time." Lin Feng poured some cold water on him. "First, prepare for the event at the University of Finance and Economics. This is your second time performing at a university. Last time you were a little nervous and forgot your lines. Don't make that mistake again this time. Make sure you prepare carefully."
"Don't worry, I will do my best to prepare!" Yang Chengang assured him firmly.
"Also, how's the new song coming along? We can't keep relying on the success of 'Mice Love Rice'."
Yang Chengang's expression turned serious: "I'm writing it. There are several melodies and lyrics, but it's not fully formed yet. I'll work on it as soon as possible."
"Yes. Creativity is the foundation." Lin Feng stopped there.
After chatting for a few more minutes about the details of the event, Yang Chengang took his leave, his steps noticeably lighter.
After he left, Xu Qiang sighed, "These people become famous too quickly; it's a good thing, but also a test. I wonder how long Yang Chengang and his songs will remain popular?"
"It depends on his fate," Lin Feng said noncommittally.
Two weeks later, on a Friday evening, the gymnasium at Xichuan University of Finance and Economics, which can accommodate 5,000 people, was brightly lit.
A huge inflatable archway stands at the entrance, with a banner that reads "Genuine Music Enters Campus - Xunji Music & China Mobile".
Inside the venue, the stage has been set up, and the lighting and sound systems are undergoing final adjustments.
In the audience, students took their seats one after another, holding glow sticks and flyers distributed upon entry, creating a lively atmosphere.
Backstage, the event organizers, Lin Feng and his team, along with staff from sponsors Xunji Audio and China Mobile, were all busy confirming each step.
The people from Fengchi Digital arrived early, and Lin Feng and Xu Qiang checked the materials and service procedures of the MP3 booth one last time.
Yang Chengang stayed alone in the temporary artist rest area, his fingers unconsciously strumming the guitar strings, making his final vocal warm-up.
He could clearly hear the noisy voices coming from the front desk, which was even larger than the one he had heard at the Sichuan University of Technology auditorium.
It would be a lie to say he wasn't nervous. He took a few deep breaths and went over the two songs he was going to sing that night in his mind again.
Besides the song "Mice Love Rice," which he was sure to sing, he also prepared a newly written, unpublished folk song demo.
I'm going to test the waters tonight.
"Teacher Yang, get ready, the show starts in ten minutes," a staff member said, peeking in.
"Okay." Yang Chengang replied, put down his guitar, and straightened his newly purchased black shirt.
At 7 p.m. sharp, the lights in the stadium went out, leaving only a few spotlights shining on the empty center of the stage.
As the energetic opening music began, members of the school's dance club, dressed in dynamic outfits, rushed onto the stage and delivered a vibrant street dance performance, instantly igniting the atmosphere.
After the energetic dance performance, a male host from the university's radio station introduced the sponsors and theme of tonight's event in an enthusiastic tone, emphasizing "Support genuine music, enjoy a new life with ringtones." Then, he drawled out:
"Next, let's give a warm round of applause and cheers to welcome Yang Chengang, the original musician who has recently become a sensation in Chengdu's universities and captivated countless ears with his singing!"
A spotlight suddenly shone, focusing on Yang Chengang as he walked up from the side of the stage.
He carried the familiar wooden guitar, walked to the standing microphone in the center of the stage, and bowed slightly.
Good evening, teachers and students of the University of Finance and Economics!