HPDBC Chapter 69 Propaganda Offensive
Chapter 69 Propaganda Offensive
Taobao Mall. (Because the Tmall logo hasn't been finalized yet, the name change announcement for Tmall is currently only an internal notification; its public image hasn't changed.)
Three Little Bees Official Flagship Store.
A new product has been added to the empty shelves of the Three Little Bees flagship store.
The new product is shaped like a bread roll, just like a dorayaki. However, it doesn't reveal its true form; instead, it's covered by a black cloth with a large white question mark photoshopped onto it.
After the products were listed, the promotional efforts began.
Mr. Gu first used Qianniu, which is the Taobao merchant's work platform, to notify 1 members of the news of new product launches through the membership system.
At the same time, he spent money to buy Google Ads in various coupon groups and pinned the message "New product launch, pre-order now to get a 5 yuan coupon".
Not only that, Boss Gu also made a third preparation: he spent a little money to ask the internet celebrities he had previously collaborated with to post a message.
The boss who previously lost 50 yuan in a single day and spent another 50 yuan to maintain his credit rating has finally made a new move after two months; he has launched new products.
At this point, all three layers of promotional strategies were ready.
First, there's the first layer: a base of 1 members.
Many of the 1 users who previously took advantage of the deals have become regular customers of Three Little Bees, and this group forms his core customer base.
Then comes the second layer: the "wool party" members in various "wool party" groups.
These users will buy as long as the price is cheap enough, and Boss Gu also knows that many offline merchants come here to take advantage of the deals and resell them offline.
This segment of users is worth pursuing; it's a swaying market.
Finally, there are the casual observers who follow the gossip from online influencers.
These casual users actually constitute a large group of users; they just missed the opportunity to take advantage of the promotions two months ago.
This time, Boss Gu paid online influencers to remind everyone: "That silly boss has launched new products again. Maybe he'll accidentally reveal some bad stuff again. Aren't you going to come and snag a bargain? Even if you don't come to snag a bargain, you can at least come and watch the drama unfold."
……
In a university dormitory.
Ever since getting a good deal at the Three Little Bees shop, Zeng Wen has been checking it out from time to time to see if there are any new bargains to buy.
Just today, he logged into Taobao and received a notification: the Three Little Bees store has new products.
"Oh? New items have finally arrived?"
As a "naive yet foolish" college student, Zeng Wen, after getting a good deal from Three Little Bees, heard that the owner lost 50 NTD overnight due to a system bug but gritted his teeth and accepted it. He actually felt a little guilty towards the store and thought that if he had the chance, he would buy a few boxes of bread as compensation.
After all, the bread he bought from his shop was both cheap and delicious, and his sense of justice prevented such a conscientious business owner from going out of business.
However, the shelves in the Three Little Bees shop were eventually emptied, and no new products were added since. This troubled him greatly: Why are they not doing business? Could it be that the boss couldn't bear the losses and went bankrupt? That's unacceptable!
So when Zeng Wen received the message, he immediately opened the official flagship store to check out the new products.
When he saw the new product, he felt a little strange: the main image of the product was a game called "Pokémon Guess Who I Am", the bread was covered with a black cloth and only a big white question mark was printed on it; the product title read "New product launch, pre-order link, get a 5 yuan coupon when you place an order", and the price was only 1 yuan.
"Wow, there are so many tricks to selling bread." In 2008, people were still unfamiliar with online shopping, and Zeng Wen said he had learned a lot.
It was only one yuan anyway, so he clicked on the product details page to see if there was any more information. Sure enough, there was; the shop owner had typed out a message in a document:
Haha, it's been two months! Did you all miss me? Don't worry, my shop hasn't closed down!
[Hey boss, I've recently developed a new type of bread. Yes, I developed it!]
[I spent a fortune, hired two PhD students, and almost went bankrupt. My father's coffin lid was about to burst open. But no worries, I'm a carefree and easygoing person. I can just sit on it and it'll definitely prevent him from coming back to life!]
In short, I, the boss, spent a lot of money and finally developed the bread I've always wanted.
[The year I took over the company, I had a dream: to develop a bread that tasted like my mother's homemade bread—soft, chewy, and nutritious enough for everyone to eat with peace of mind. Finally, I achieved that dream!]
After developing the new product, I sent it to many employees, colleagues, relatives, and friends for testing, and it received unanimous praise. Everyone is scrambling to buy my bread. Ah, as the boss, I have no regrets in this life!
Alright, alright, that's enough rambling. Anyway, this is the pre-order link. Each account can only place one order. After you place your order, I'll add you to the Qianniu group.
[The shop assistant will distribute coupons in the group and occasionally post information about new products. Everyone is welcome to join the group!]
After reading the product details page, Zeng Wen's curiosity was completely piqued: "Wait, you're being all mysterious about selling bread, even telling little stories? 'Bread that moms can trust,' 'Everyone's scrambling to give it to you,' are you making this some kind of CCTV-7 'Agricultural Wealth Creation Program'?"
What really made Zeng Wen lose his temper was when his boss said, "Your father's coffin lid is about to burst open!" "Seriously? Is that a joke? If your dad finds out, he'll beat you like a spinning top with a Seven Wolves leather belt!"
But despite his complaints, he did find the comment quite funny.
After looking at the details page, he didn't think much of it: "I'll just make a reservation."
Immediately, Zeng Wen placed a pre-order order. Not only that, he also pulled his three remaining roommates over to look at the product details page together, and asked them to place orders using their own accounts as well.
Ever since Zeng Wen bought a box of old-fashioned small breads last time, everyone has developed the habit of keeping some pastries in the dormitory to eat when they are hungry.
Since we're buying food anyway, it's better to let this conscientious owner earn the money than to let the unscrupulous little supermarket at school make it.
After looking at the product details page, several roommates also started to complain.
Someone commented, "It's just selling bread, but the boss has come up with so many new tricks. He's quite the talent."
"This is making me so eager to try it!"
"With all these fancy features, will the new bread be really expensive?"
But after complaining, they did find the shop owner quite interesting. This shop called Three Little Bees was different from other shops in remote areas; it was very interesting, unique, and had a "living" feel to it.
"What else is there to say? Just take my money!"
As a result, four more orders were placed.
……
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