Chapter 1267 What Makes Her So Special?
Chapter 1267 What Makes Her So Special?
Chapter 1267 What Makes Her So Special?
Sehun was the first to announce it, and the online reaction to seeing him become the second male artist in EXO to receive the GUCCI title after Ji Kyung-won was very enthusiastic.
Moreover, although some fans of a certain male actor and a certain Chanel male artist made some sarcastic remarks, such as "not qualified", most casual observers felt that the collaboration was quite normal.
After all, EXO has been at the top of the Korean Peninsula for many years, and this year they have made a name for themselves in North America and expanded into the Japanese market. Their popularity and influence in Asia, especially in East Asia and Southeast Asia, are absolutely unquestionable.
Moreover, although he obtained the title, he was only a brand ambassador for the menswear line, which is not on the same level as Ji Kyung-won's Asia-Pacific brand ambassador.
The fact that there were other members of the same group as Ji Kyung-won fighting against him made it more acceptable to the general public... They were all from the same group, so even if they were far inferior to Ji Kyung-won, they were still at least comparable.
On the 24th, they officially announced a model, but she wasn't very well-known before, and her title level was low. But on the 25th...
"...Welcome Irene as the new brand ambassador for Gucci jewelry collection."
When the brilliance of jewelry meets the radiance of the soul, a resonance is created. With her innate elegance and keen perception of detail, Bae Joo-hyun perfectly interprets the essence of Gucci jewelry—each piece is a crystallization of craftsmanship and art, carrying the brand's century-old classic heritage while flowing with unconventional modern brilliance.
Since its founding in Florence in 1921, GUCCI has defined fashion with bold innovation and timeless elegance. We cherish global multiculturalism, and the peninsula—a land brimming with artistic vitality—has always been an important chapter in GUCCI's inspirational landscape.
We look forward to collaborating with Bae Joo-hyun to appreciate the timeless beauty of Gucci jewelry amidst the interplay of light and shadow. Stay tuned for more exclusive interpretations.
When GUCCI officially announced Bae Joo-hyun as its brand ambassador on August 25th, the topic immediately reached its peak of popularity.
If we consider that Oh Sehun, being a fellow EXO member, had the backing of Ji Kyung-won, and that models are inherently in the fashion industry but not widely known, then neither of them caused much controversy.
Bae Joo-hyun's appearance today instantly attracted everyone's attention. Firstly, the GUCCI advertisement photos featuring Bae Joo-hyun were stunning, but also because of her status as a female idol.
"Are you kidding me? Who is Irene?"
"??? I heard GUCCI was going to make an official announcement, and I was waiting to see which actress would win, but when I clicked on it, it turned out to be a female idol?"
"In my memory, besides group variety shows and music performances, she basically had zero fashion resources, right? At most, she might appear on the cover of some fashion magazine. How did she suddenly get involved in high-end jewelry?"
"It's not that she's not pretty, but a jewelry ambassador can't just rely on her looks, right? The last female celebrity GUCCI collaborated with was Jun Ji-hyun. I think a high-end luxury ambassador should at least be at Jun Ji-hyun's level, or at least not too far off."
"Idiot, your Jun Ji-hyun is at home preparing for her second child... Oh right, I forgot to remind you, her previous collaboration with GUCCI was also rejected."
"Hey passerby, I don't think it matters whether you're arguing about whether you're qualified or not. The brand has already made an official announcement, which proves that the brand thinks it's qualified. Can't you just appreciate it? I think Irene's ad images are so beautiful, even more beautiful than jewelry."
With so many people obtaining these titles, is Peninsula really entering an era of high-end luxury?
Red Velvet's fans were stunned and couldn't believe it when they saw Bae Joo-hyun's name. Even with their dream-like imaginations, they didn't expect their idol to suddenly be given such a high-end title.
But immediately afterward, all the fans were instantly ecstatic. They didn't care about anything else, whether they were qualified or had resources, they just started praising them.
"Aaaaaaah, GUCCI, you deserve to be honored at the Imperial Ancestral Temple!!! With your fair skin and striking features, Irene's face is born to be a haute couture face! Before, her resources were always at the bottom of the group, and her solo fans were already dissatisfied. Now SM has finally shown some respect!!"
"Everyone stand up! The first blue-blooded representative of fourth-generation girl groups! Red Velvet hasn't even reached the top yet, but Irene has already ascended!"
"I just screamed in the classroom and got kicked out! Is Irene's access to resources running out? While the fans next door are still praising her magazine cover, my sister has suddenly appeared in GUCCI!"
For Red Velvet, especially Bae Joo-hyun's fans, how they got this resource is not important. As for whether they are qualified or not... even GUCCI didn't say anything, so why should fans of other girl groups be jealous?
But for casual observers, while it's impressive that Bae Joo-hyun managed to secure this opportunity, the gossip itself is what truly captivates the attention.
Bae Joo-hyun's official announcement really surprised many people. Many are discussing her title today, and the reasons she got this collaboration. Cheers and doubts have converged, creating a very lively atmosphere.
"Thanks to Ji Kyung-won, SM has really connected with the mainstream European fashion scene now. With these collaborations secured, SM should now be the agency with the best fashion resources in the peninsula."
"What does this have to do with Irene? Aren't these resources provided by the company? Do you really think she can get them on her own? Instead of plotting against Irene's background, you should think about why SM gives her these resources."
"I find it quite strange. I'm not being sour, but I really think Irene hasn't reached the high-end luxury level yet. Not just her, but the entire Red Velvet, or rather the girl groups of this generation, such as Twice and Blackpink, are still a bit lacking. Even if SM were to give it to someone, it should have been to BoA or Yoona, who are more experienced artists. I think Yoona is the most suitable, but it was given to Irene. It's really puzzling."
"I feel like this has lowered the level of high-end endorsements, making them less unattainable than Yuan before... But then again, if we use Yuan as the standard, how many can we find in the entire peninsula?"
"Speaking of Yuan, don't you think this collaboration is related to him? Weren't there reports that GUCCI's sales surged after he became the regional ambassador, so GUCCI values him highly? And SM Entertainment also connected with the European fashion scene, including GUCCI, through him, so Yuan must have some influence, right? Irene's collaboration wasn't helped by him, was it?"
"Now that you mention it, it's true. Weren't there rumors before that these two were ex-boyfriend and girlfriend?"
"Why would they help each other after breaking up? Are they still dating?"
Some people's divergent thinking even led them to associate it with Chi Jingyuan... To be honest, some of the speculations by netizens and fans are really scary; a random flash of inspiration can actually get close to the truth.
Unfortunately, Chi Jingyuan never showed up, so there is no concrete evidence, and we can only speculate.
…………
the other side:
"What makes her think she can get a collaboration with GUCCI?!"
HPDBC