HPDBC Chapter 308
Chapter 308
Chapter 308
Xiao Jingxuan, who was full of anticipation, was waiting for Lin Nan's answer, but when she heard what he said, she couldn't help getting angry, and stretched her hand towards his waist.
"Hurry up, don't be skinny, be careful I'll beat you up."
"It hurts a little bit." Lin Nan said while walking:
"If a brand wants to increase its value, it does not rely on quality, but whether it can provide users with pretentious value."
"Uh-huh?"
Xiao Jingxuan was taken aback for a moment, she didn't expect Lin Nan to say such a thing.
"I do not quite understand what you mean."
"You are in this industry. You should know how much their premium is for products like LV Hermès. Even if they have doubled it by a hundred times, they are considered conscientious, but why are there still people flocking to it, even at the expense of buying it? Explode your credit card, or buy their products in installments?"
Seeing that Xiao Jingxuan didn't answer, Lin Nan wanted to continue:
"If you think about it carefully, are the things they produce really that good-looking? Not necessarily? Isn't the reason why people who buy their things have a sense of superiority? To put it more simply, they use If you buy their products, you can go out and pretend to be aggressive, you should agree with this statement, right?"
Xiao Jingxuan nodded, "Their brand can indeed provide users with such opportunities, but you can't deny that some of the designs of these luxury goods are still very good."
"I also know this, but what I want to say is that for so many years, the main reason why luxury goods have been flocking to people is that they can provide consumers with pretentious attributes. Otherwise, no matter how good the quality of your things is, No matter how exquisite the design is, no one will recognize it when you wear it, and consumers will still not buy it, which is the core of marketing.”
"I understand what you mean, but the problem is that this matter is not easy, and it is not something that can be done just by saying it." Xiao Jingxuan said.
"Although there are difficulties, it is not impossible." Lin Nan said:
"You know Balenciaga, their black silk should be worn."
"Well, haven't you seen it?"
"This is a very successful marketing. If the above letters are removed, I feel that the products of Golden Harvest Group are similar to them, at least on the same level, but adding a few letters makes the feeling different. Suddenly going out Walking on the street, others can tell what it is at a glance, and they also know that it is relatively expensive in the category of silk stockings, so as to satisfy their vanity.”
"Could it be that you also want me to do such a design?" Xiao Jingxuan's expression was a little conflicted, "Plagiarism has always been something I dislike, and I would never do such a thing."
"How could I let you plagiarize?" Lin Nan said:
"You can follow this idea and design an element that belongs to the Golden Harvest Group, so as to achieve a unique effect, and then do a hunger marketing to slowly promote our brand value, and the company's industry and scale will also be improved again. Go up a level."
After listening to Lin Nan's words, Xiao Jingxuan's eyes lit up, and she suddenly felt a sense of enlightenment.
Although this road is difficult and there are still many difficulties ahead, at least it is a direction worth striving for.
If it succeeds, the future of Golden Harvest Group will reach a new height.
"For the sake of your advice, I won't bother you about today's matter." Xiao Jingxuan waved her small fist and said cutely:
"If there is another time, I will definitely beat you."
"Then I'll let you beat me up first."
"Hmm? What is your request?"
"Because I didn't enjoy touching it just now, I'm going to do another wave, so I let you do it first. How about it, I'm honest."
Xiao Jingxuan was stunned for a second before she could react, her pretty face turned cold, and she pinched Lin Nan's waist again.
"I really wish I could strangle you to death." Xiao Jingxuan said angrily:
"Hurry up and get ready, we'll have a meeting later, and there's a large group of disgusting people waiting for us to deal with it."
"It's useless to prepare for this kind of thing in advance." Lin Nan said:
"Besides, there is no need to prepare for people like Du Botao and the others. With his IQ, he can kill him with his heels."
"The people in this meeting are not only Du Botao, but also people from the head office. It's not as simple as you think." Xiao Jingxuan said:
"If there are only a few of them, I'm really not afraid, and it's impossible to call you over."
Hearing this, Lin Nan became serious.
Although he has not worked in the company for a long time, he has some understanding of the situation of the Golden Harvest Group.
The largest shareholder of Golden Harvest Group is an investment company named Zhongxin in Yanjing.
Although it has been stated in the contract that they will not interfere with the internal work of the Golden Harvest Group, they also have certain rights that cannot be ignored.
Judging from the current situation, it is enough to show that the standard of this meeting is higher than what I imagined.
It's also more difficult to cope with.
But now, I don't know them at all, so I don't have any good ways to deal with them, and all I can do is to show their tricks.
"What are you thinking? I didn't speak for a long time."
Xiao Jingxuan asked curiously.
"I'm thinking, there's a meeting coming up, you'd better go get changed."
"Do you want me to change into those little skirts again!" Xiao Jingxuan said:
"You'd better not even think about it."
Lin Nan pointed to Xiao Jingxuan's stockings, "If you are willing to wear torn stockings for a meeting, I don't care, but I think it's quite eye-catching."
After being told by Lin Nan, Xiao Jingxuan suddenly lowered her head, suddenly saw her torn stockings, and her face turned red.
"I blame you all!"
After spitting, Xiao Jingxuan shyly ran to the fitting room, changed a new one before coming out.
dang dang-
At this moment, there was a knock on the door of Xiao Jingxuan's office, and he answered inside.
"Come in."
Secretary Wang Qi came in from the outside, and saw the two in the office, with a smile on the corner of her mouth.
"President Xiao, we're in a meeting."
"okay, I get it."
Xiao Jingxuan responded, and then gave Lin Nan a look. The latter understood, and the two walked out of the office together, and then walked into the conference room with a blank face.
When Xiao Jingxuan came to the conference room, the major shareholders headed by Du Botao were already sitting in the office.
But if you look closely, you will find that their expressions seem to be relaxed, and there is no such nervous feeling.
It's just that when they saw Lin Nan, Du Botao and others all had the same expressions.
Did not expect him to appear here.
But they can also guess what's going on.
If nothing else happened, Xiao Jingxuan must have brought him here.
"Mr. Xiao, today is our internal shareholder meeting. It's a little inappropriate for you to bring an irrelevant person here." Du Botao said with his legs crossed.
"What's inappropriate?" Xiao Jingxuan replied calmly, without even looking at him.
"Lin Nan has already resigned. He is not a member of the Golden Harvest Group. He has no right to be here at all."
"I hired him back again, isn't that okay too?"
Du Botao was dumbfounded by Xiao Jingxuan's rebuke. He didn't know what to say, but his expression became more gloomy, and he said in a neutral tone:
"Now the group has entered a very critical period. I think Mr. Xiao should put more energy on the company's affairs instead of personal emotions. After all, you are not the protagonist in today's meeting."
"I don't bother you to care about my affairs, and you are not qualified, are you?"
Xiao Jingxuan answered very stiffly, and did not give Du Botao any face.
Lin Nan stood aside and watched the joke, feeling that Xiao Jingxuan seemed to have become a lot tougher during her absence.
Although not smooth enough, this is the way to deal with people like Du Botao.
Du Botao was speechless by Xiao Jingxuan, and he didn't speak for a long time.
This also caused the meeting room to fall into silence again.
Although the shareholders within the group are all present, the representative of the head office has not yet arrived, so we have to wait for a while.
After about a few minutes, the door of the office was pushed open, and everyone looked subconsciously, and found that it was the people from the head office, and they all stood up to greet him.
Lin Nan also wanted to meet the occasion, and stood up to greet him. After all, he was from the head office, so he should give some face.
But he never expected that the first person who came in stunned him.
Because it was none other than Xu Chaoyang who came in!
(End of this chapter)