SEO (search engine optimization) is one of the most vital elements to a website’s arsenal. SEO involves making your pages and metadata searchable through adding relevant keywords and phrases, ultimately increasing visitor count and sales potential over time.

SEOing your website starts by creating quality content on every page, such as using appropriate keywords in titles, descriptions, and other parts of pages. Furthermore, creating answers that address questions customers ask about products or services should also help boost SEO results.

Make sure each page has an effective text hierarchy by defining page titles correctly in HTML code, using only one H1 tag per page as your main title and using H2 and H3 headings to include related terms without detracting from an engaging title for its content.

An effective website requires having a site map, to allow search engines to more efficiently index its pages. A site map also helps monitor your SEO’s progress over time and identify areas for improvement.

Image optimization is another key part of on-page SEO, which involves naming images appropriately and adding alt text where needed. Not only will this help Google understand what they are, but it will also make your site more accessible for screen readers or people visiting with disabilities. Furthermore, compressing small images may increase page speed.

Off-page SEO (Search Engine Optimization) refers to the practice of building links to your website from other websites and social media platforms, such as article marketing or link building. Quality links provide more return than low-grade or spammy ones.

SEO is an investment for the long run, so it is critical that your website meets the needs of its target audience. Furthermore, as SEO changes frequently and consistently over time, regular audits should be carried out and adjustments made as necessary.